A summary of recent rating news, Ratings Roundup is compiled from industry press releases and reports. Examine the Paris 2024 Summer Olympics, which had record-breaking viewership across platforms, sports, and nations, in this week’s edition.
The way that NBCUniversal presents the Olympics in Paris dominates media landscapes on all platforms.
With 7,000 hours of coverage, 329 events in and around the City of Light (and Tahiti!), and a number of breakout stars for Team USA, which tied for the gold-medal lead (40) and won more medals (126) than any other nation, NBCUniversal’s presentation of the 2024 Paris Olympics came to an end with the Closing Ceremony on NBC and Peacock.
The Paris Olympics, the largest media event in the world, were widely watched on NBCU channels. Highlights consist of:
- According to rapid national statistics from Nielsen and Adobe Analytics, the combined live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT) time periods had a Total Audience Delivery (TAD) of 30.6 million viewers, an 82% increase over the Tokyo Olympics (16.9 million).
- The NBC Broadcast Network has been the top show in primetime for 152 nights in a row during the Summer Olympics.
- Under Peacock’s direction, 23.5 billion minutes of the Paris Olympics were streamed, which is 40% more than the total amount of time from the previous Summer and Winter Olympics (16.8 billion minutes across NBCUniversal digital platforms).
- During the two weeks of competition, USA Network was the top cable sports/entertainment network in terms of both primetime and total day ratings.
“The NBCUniversal team matched the occasion of this transformative Paris Olympics by presenting unparalleled coverage in daytime and primetime across all platforms, including the NBC broadcast network, which once again was home to the most-watched night of television for 17 consecutive days,” says Mark Lazarus, Chairman, NBCUniversal Media Group. Peacock made history throughout the Games by smashing all previous Olympic streaming records and providing a faultless user experience and state-of-the-art innovation. USA Network worked nonstop and held the top spot in cable entertainment and sports for the previous two weeks. Telemundo Deportes offered a lot of coverage in Spanish. Our owned stations and affiliates enjoyed high local news ratings, but NBC News, which was broadcasting live in Paris, crushed the competition. We delivered for all of our partners, and we sold more advertising for the Olympics in Paris than for any prior Games. Thanks to the “halo effect,” which helped all of our businesses, Parks and Studios gained unparalleled exposure. We are eager to collaborate with our friends at the IOC and USOPC in Milan-Cortina in 2026 and 2028, and the Paris Olympics were as thrilling as we could have imagined.
From the Opening Ceremony procession down the Seine River to over two weeks of intense competition that culminated this past weekend with Team USA’s gold rush in men’s and women’s basketball, women’s soccer, and track & field relays, these Olympics have enthralled Americans in enormous numbers across NBCUniversal platforms, says Rick Cordella, President, NBC Sports. Over 3,000 employees put in endless hours to deliver these redesigned Games in fresh and creative ways across all dayparts and platforms, under the direction of our top-tier engineering and production teams in Paris and Stamford. We are ecstatic that Americans welcomed and relished the Olympics in Paris as much as we have.
“Our NBCU team was thrilled to bring it home, and America was ready for this Olympics,” says Molly Solomon, Executive Producer & President, NBC Olympics Production. Finding the ideal balance between storytelling and innovation while presenting the competition, the athletes, and Paris in the most thorough manner possible was our goal from the first day of production preparation. Presenting the Olympics in Paris was an honor, and we want to continue serving the devoted spectators and supporters for many more Olympic Games.
“The Olympics reestablished its unique power to reassemble the American media audience,” says Gary Zenkel, President of NBC Olympics. As America came together in support of the 594 Team USA athletes and their stories, that shared experience spanned 17 days in a row across NBC, Peacock, and NBCU’s linear channels as well as in brief on social and digital platforms. Our Olympic marketers, who, like us, have always believed in the uniting effect of the Games, benefited alongside the American public.
Olympic Games in Paris in Prime Time
Mike Tirico, the primary Olympics presenter for NBCU, provided live “Paris Prime” coverage from 2 to 5 p.m. for about 100 hours spanning two primetime programs. ET as well as the customary 8 p.m. U.S. primetime. ET/PT—as NBCU provided background and unique components for the sizable evening audience while showcasing the top events live.
NBCUniversal reported a Total Audience Delivery* of 30.6 million viewers across the combined live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT) time periods, up 82% from Tokyo (16.9 million) from the most-watched Opening Ceremony since 2012 to yesterday night’s Closing Ceremony.
Daily streaming TADs for Paris Prime (during the day) and U.S. primetime broadcast over the whole Games were 4.1 million on Peacock and NBCU Digital platforms.
“Must See” NBC Takes Over
Following Friday night’s Closing Ceremony, which marked the conclusion of the 2024 Summer Olympics in Paris, the NBC Broadcast Network continued its run of being the top program on primetime for 152 consecutive Summer Olympics nights, which dates back to the 1988 Seoul Olympics Closing Ceremony.
Since the start of the Paris Olympics, NBC has controlled broadcast primetime, propelling the network to the top in the 2023–24 Adults 18–49 ratings. For the 12-month season, which ends in September, NBC is now on track to dominate the demographic.
During the Paris Olympics, New Orleans had the highest local NBC station ratings across all markets (“Paris Prime” + primetime windows). At the bottom is a chart showing the top 20 markets.
Peacock Strength
Under Peacock’s direction, 23.5 billion minutes of the Paris Olympics were streamed, which is 40% more than the total amount of time from the previous Summer and Winter Olympics (16.8 billion minutes across NBCUniversal digital platforms).
The most comprehensive Olympic destination in U.S. media history was made available to fans by Peacock, the streaming home of the 2024 Paris Olympics. With the help of cutting-edge new features like Peacock Discovery Multiview, Live Actions, and the generative A.I.-powered “Your Daily Olympic Recap on Peacock,” viewers were able to sort through more than 5,000 hours of Olympic coverage according to their schedule or interests.
Over the course of the first week alone, Peacock was able to manage up to 60 simultaneous single live event streams and up to 300 live events each day, resulting in over 3,200 live events during the Games. Gold Zone, one of the most popular products of Peacock’s extensive coverage of the Paris Olympics, was often placed in the top five most-watched Olympic titles and, during the Games, virtually doubled its audience, with one in five Olympic viewers turning in.
Over 25% of Peacock’s Olympic viewers watched using Multiview, spending half of their time in the quad box view and the other half in the main live events. Six out of ten viewers swiftly navigated to a particular sport using the Olympics hub’s Browse by Sport navigation option.
Number One in the Charts: USA Network
During the two weeks of the Olympic tournament in Paris, USA Network dominated the cable scene by placing as the top cable sports/entertainment network in both primetime and total day viewers, as well as in the Adults 18–49 demographic.
USA Network is currently the second-ranked entertainment cable network in the 2024 demo because to its impressive performance.
NBC News #1 for the Olympics in Paris in every category
According to Nielsen, during the two weeks of the 2024 Paris Olympics, TODAY and NBC Nightly News with Lester Holt led in both total viewers and the important Adult 25-54 and Adult 18-49 demos.
Since the 2016 Rio Olympics, TODAY and Nightly have had the biggest overall Summer Olympics advantages over the competition.
The largest-ever Spanish-language Olympics presentation draws more viewers thanks to Telemundo.
The most Spanish-language coverage of an Olympics to date was provided by Telemundo Deportes, which also aired the Opening and Closing Ceremonies for the first time. With over 40 hosts, commentators, and in-country correspondents, the network dispatched its largest Olympic commentary crew to represent the many nations and disciplines that Hispanic viewers are interested in.
Telemundo’s viewership of the Paris Olympics rose 26% through Thursday, Aug. 8, compared to the Tokyo Olympics’ similar time, while Universo’s viewership surged 138%. Additionally, through Thursday, Telemundo streamed 3.1 billion minutes of material, which is 18% more than the whole Tokyo Olympics.
NBC Sports’ social media platforms are elevated to new heights through content creation, viral moments, and more.
Content from the Paris Olympics received a record 6.55 billion impressions on NBC Sports social media platforms, which is 184% more than the Tokyo Olympics and 53% more than the Rio Olympics.
Additionally, NBC Sports’ social media accounts:
- generated a 566% increase in social video views compared to Rio and a 497% rise compared to the Tokyo Olympics.
- 4.7 million additional followers were added to the whole account/channel portfolio.
- scored a 7X social engagement for On Her Turf at the Tokyo Olympics, demonstrating the sport’s ongoing strength and expansion.
The 2024 Olympic Games in Paris gave advertisers a lasting halo effect.
For NBCUniversal’s advertising partners, Paris 2024 offered enormous size and strong engagement across all channels, producing both immediate and long-lasting effects. Among the 30.6 million multiplatform viewers, the Paris Olympics produced notable boosts across the brand funnel in comparison to competitive TV:
- +27% Increased Focus on Ads
- Message Recall Increased by +44%
- Increased Brand Search Engagement of +14%
- Increased Purchase Intent of +17%
With 3 out of 4 viewers stating that they trust Olympic advertising and 2 out of 3 consumers considering Olympic advertisements more believable than other ads, the impact on NBCUniversal brand partners among the 30.6 million viewers is not only transactional but transformative.
With more advertisers than Rio and Tokyo combined and more than half a billion dollars from first-time sponsors, NBCUniversal produced the biggest Olympic and Paralympic advertising income in history for Paris 2024.
The most watched gold medal game since the 1996 Atlanta Olympics was the U.S. men’s basketball team’s victory against France on NBC & Peacock.
According to fast national data from Nielsen and Adobe Analytics, the U.S. Men’s Basketball Team’s thrilling 98-87 victory over France—the teams were separated by three points with less than three minutes remaining—attracted an average of 19.5 million viewers on NBC and Peacock, making it the most-watched gold medal game since the 1996 Atlanta Olympics (chart below). At its peak, 22.7 million people watched the game between 5 and 5:15 p.m. ET as the United States surged away to win.
With an average minute audience (AMA) of 2.7 million people, the game, which was led by Peacock, was the most-streamed event of the Paris Olympics on NBCU digital channels.
On Saturday morning, the U.S. The most-watched gold medal soccer match since the 2004 Athens Olympics was the Women’s National Team’s 1-0 victory over Germany, which aired on NBC and Peacock with an average of 9.0 million people.
According to fast national data from Nielsen and Adobe Analytics, NBCUniversal’s broadcast of the final Saturday of the Paris Olympics competition on NBC, Peacock, and across key NBCU platforms had a projected Total Audience Delivery (TAD) of 30.7 million viewers. This nearly tripled the audience for the Tokyo Olympics’ comparable Saturday of competition (11.7 million across all platforms).
Starting with Friday’s Opening Ceremony, NBCUniversal reported an average of 31.3 million viewers over 16 days for both live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT), which is 82% more than Tokyo’s 17.2 million viewers.
Nielsen’s live plus same-day rapid national statistics and Adobe Analytics’ digital data serve as the foundation for Total Audience Delivery. live audience from 2:00 to 5:00 p.m. E!, USA Network, Peacock, and NBC are all included in ET (Paris Prime).Paris Extra 1, Paris Extra 2, CNBC, and other digital channels from NBCU. NBC, Peacock, USA Network, Paris Extra 1 and Paris Extra 2 are among the primetime networks that broadcast.
Along with taking home the gold, Steph Curry’s “Mr. Throwback” ranks as the top series on Peacock from yesterday.
In addition to leading Team USA to a gold medal triumph with a record-breaking 24 points, Steph Curry’s new comedy series “Mr. Throwback, which reached more accounts than any other series on Peacock, was voted #1 yesterday. Curry is the star and executive producer of all six episodes, which are now available for streaming only on Peacock.
On August 8, almost 28 million people watched the Paris Olympics on NBC, Peacock, and important NBCU platforms, as the U.S. wins gold in track and field, and Team USA Men’s Basketball triumphs in a thrilling semifinal.
According to official data from Nielsen and Adobe Analytics, NBCUniversal’s broadcast of the final Thursday of the Paris Olympics competition on NBC, Peacock, and across key NBCU platforms achieved a Total Audience Delivery (TAD) of 28.5 million viewers, nearly doubling the audience for the Tokyo Olympics’ comparable Thursday of competition (14.5 million across all platforms).
Starting with Friday’s Opening Ceremony, NBCUniversal reported an average of 31.6 million viewers over 14 days for both live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT), which is 77% more than Tokyo’s 17.8 million viewers.
The Paris Olympics Reach 20 Billion Streaming Minutes, Driven by Peacock
Up 21% from all previous Summer and Winter Olympics combined (16.8 billion minutes across NBCUniversal digital platforms), 20.3 billion minutes of Paris Olympics coverage, led by Peacock, have been streamed through Thursday.
Highlights of Thursday
In track and field, Team USA won eight medals on Thursday. Sydney McLaughlin-Levrone set a world record in the 400-meter hurdles, Grant Holloway won the 110-meter hurdles, and Tara Davis-Woodhall won the long jump.
On average, 13.5 million people watched the second half of Thursday’s U.S. men’s basketball team’s thrilling triumph over Serbia on NBC, USA Network, and Peacock (live from 4–4:45 p.m. ET). 7.9 million people watched the whole game on all platforms (NBC, USA Network, and Peacock for the second half, and USA Network and Peacock for the full game).
Stephen Curry, who scored 36 points to lead Team USA yesterday, is also in the news because he is the star and executive producer of the brand-new comedy series “Mr. Throwback” is now available only on Peacock.
In 2024, NBC and USA Network’s Paris Olympics will dominate primetime.
Every night from 8 to 11 p.m., NBCUniversal broadcasts the Paris Olympics. According to Nielsen, ET/PT has dominated primetime, drawing in over 13 million people per night across NBC and USA Network. Furthermore, according to the figure below, the show is responsible for 12 out of the 19 most-watched primetime programs in 2024, excluding the NFL.
Most-Watched Primetime Shows, 2024, Nielsen-only (excluding NFL)
As of the Opening Ceremony, NBCUniversal’s 12-day Total Audience Delivery average is 32.2 million viewers, which is 77% more than Tokyo’s 18.2 million viewers during the combined live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT) time periods.
Nielsen’s live-plus-same-day official statistics and Adobe Analytics’ digital data serve as the foundation for Total Audience Delivery. live audience from 2:00 to 5:00 p.m. E!, USA Network, Peacock, and NBC are all included in ET (Paris Prime).Paris Extra 1, Paris Extra 2, and other digital platforms from NBCU. NBC, Peacock, USA Network, Paris Extra 1 and Paris Extra 2 are among the primetime networks that broadcast.
After 11 days of TV coverage (“Paris Prime” + primetime windows), New Orleans leads all markets in local NBC station ratings. The top 20 markets are as follows:
Top Metered Markets for NBC Stations, 2024 Paris Olympics (7/26-8/5):
Soccer Fandom Growth Is Highlighted by Telemundo’s Coverage of the 2024 Summer Olympics Soccer Tournament Group Stage
As Olympic soccer fanaticism has grown significantly, Telemundo’s soccer tournament group stage ratings for the 2024 Olympic Games in Paris have hit all-time highs. The audience for the men’s and women’s group stages has increased by 48% and 291%, respectively, above that of the Tokyo 2021 group stages.
The four Olympic soccer matches with the best ratings on Telemundo since the 2016 Rio Games have come from the Olympic Soccer Tournament group stage in Paris:
- 731K people watched the women’s USA vs. Germany match on July 28.
- Match between France and Guinea (July 27): 589K spectators
- 534K people watched the women’s Spain vs. Nigeria match on July 28.
- 503K people watched the men’s New Zealand vs. USA match on July 27.
With an average viewership of 731K, the USA Women’s team’s victory over Germany (4-1) on July 28 was especially noteworthy. This makes it the highest-rated Olympic soccer match, regardless of stage, since the Rio Games in 2016 and the most viewed Paris Olympic game to date.
Current Olympic Cross-Platform Performance
With a 9-day Total Audience Delivery (TAD) average of 272 thousand viewers, Telemundo has outperformed Tokyo by 35%. 17.8 million people have watched Olympic programming on Telemundo and Universo in Paris so far.
Through the same time in the games, the total number of minutes consumed on Telemundo, Universo, Peacock, and Telemundo streaming and social media channels has topped 1.7 billion, which is 54% more than Tokyo. The Games are the most streamed in Telemundo’s Olympic history, with 51.1 million minutes of live, replay, and highlight footage broadcast throughout the course of the nine days. This is a 632% increase over the same period in Tokyo.
As Noah Lyles and USA Swimming win gold, over 35 million people watched Sunday’s event on NBC, Peacock, and major NBCU platforms, making it the second-largest audience of the Paris Olympics.
According to Nielsen and Adobe Analytics’ custom fast national data, NBCUniversal’s broadcast of the middle Sunday of the Paris Olympics competition on NBC, Peacock, and across key NBCU platforms had a Total Audience Delivery (TAD) of 35.4 million viewers. This more than doubled the audience for the Tokyo Olympics’ comparable Sunday of competition (17.4 million across all platforms).
NBCUniversal has announced a 10-day Total Audience Delivery average of 33.0 million viewers for the combined live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT) time periods, starting with Friday’s Opening Ceremony. This is an 80% increase over Tokyo (18.3 million).
The competition saw three U.S. medals on the last day of swimming, headed by Bobby Finke’s world record in the 1500m, Noah Lyles capturing gold in a photo finish in the 100m, and Suni Lee taking home a bronze on the uneven bars and beach volleyball round of 16.
4.5 million people watched the coverage on Peacock and NBCU Digital platforms on Sunday.
Nielsen’s live-plus-same-day custom fast national stats and Adobe Analytics’ digital data serve as the foundation for Total Audience Delivery. live audience from 2:00 to 5:00 p.m. E!, USA Network, Peacock, and NBC are all included in ET (Paris Prime).Paris Extra 1, Paris Extra 2, CNBC, and other digital channels from NBCU. NBC, Peacock, USA Network, Paris Extra 1 and Paris Extra 2 are among the primetime networks that broadcast.
Simone Biles, Katie Ledecky, and Sha’Carri Richardson won medals during Saturday’s Paris Olympics, which were seen by almost 35 million people on NBC, Peacock, and important NBCU platforms.
According to custom fast national data from Nielsen and Adobe Analytics, NBCUniversal’s broadcast of the second Saturday of the Paris Olympics competition on NBC, Peacock, and across key NBCU platforms recorded a Total Audience Delivery (TAD) of 34.6 million viewers. This more than doubled the audience for the Tokyo Olympics’ comparable Saturday of competition (16.4 million across all platforms).
NBCUniversal has announced a nine-day Total Audience Delivery average of 32.6 million viewers for the combined live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT) time periods, starting with Friday’s Opening Ceremony. This is a 77% increase over Tokyo (18.4 million).
According to the most recent competitive statistics available, USA Network has been the most popular sports/entertainment cable network in terms of Total Day average viewing (6 a.m.–6 a.m. ET) from the first Saturday of competition through Thursday. The three Team USA team sports games with the highest viewership on USA Network are the Men’s Basketball match against South Sudan on July 31 (4.3 million TAD), the Women’s Soccer match against Germany on July 28 (4.2 million TAD), and the Women’s Soccer match against Japan on August 3 (4.0 million TAD).
Ryan Crouser won a gold medal in the shot put for the third consecutive Summer Olympics, Sha’Carri Richardson and Melissa Jefferson won silver and bronze in the women’s 100m, Simone Biles and Jade Carey won gold and bronze in the vault, respectively, and Katie Ledecky won the 800m freestyle for the fourth consecutive Summer Olympics.
Live U.S. afternoon coverage. defeat of Puerto Rico by the men’s basketball team (11:30 a.m.–1 p.m. ET)—which took place outside of the 2–5 p.m. On average, 9.4 million people watched the ET live “Paris Prime” window on NBC and Peacock. 3.5 million more people watched the 6 p.m. ET’s encore show on Peacock and USA Network.
4.4 million people watched the coverage on Peacock and NBCU Digital platforms on Saturday.
WWE SummerSlam and the Paris Olympics propel Peacock to its third-best use day ever.
The Paris Olympics and WWE SummerSlam, which took place on Saturday, gave Peacock its third-best use day ever, only surpassed by last Sunday’s Olympics programming and the Peacock AFC Wild Card Exclusive in January.
Highlighted by Simone Biles and Sunny Lee on Podium, almost 32 million people watched the Paris Olympics on Thursday across major NBCU platforms, Peacock, and NBC.
According to official data from Nielsen and Adobe Analytics, NBCUniversal’s presentation of Thursday’s Paris Olympics competition, which featured Simone Biles and Suni Lee winning gold and bronze medals in gymnastics all-around, three swimming medals for the U.S. women, and gold medals for the U.S. men in rowing and Team USA in the women’s team foil fencing competition, had a Total Audience Delivery (TAD) of 31.7 million viewers on NBC, Peacock, and across key NBCU platforms. This represents a 50% increase over the Tokyo Olympics’ comparable Thursday of competition (21.1 million across all platforms).
The women’s gymnastics all-around live broadcast on Thursday from 12:15 to 2:30 p.m. ET was primarily outside of the 2–5 p.m. On average, 10.9 million people watched the ET live “Paris Prime” window on NBC and Peacock.
4.4 million people watched the coverage on Peacock and NBCU Digital platforms on Thursday.
As of Friday’s Opening Ceremony, NBCUniversal’s six-day Total Audience Delivery average is 33.0 million viewers, up 76% from Tokyo’s 18.8 million viewers during the combined live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT) time periods.
With 10 billion streaming minutes, the Paris Olympics are the first summer games powered by Peacock.
Under Peacock’s leadership, 10.6 billion minutes of the Paris Olympics have been streamed through Thursday, surpassing all previous Summer Olympics combined (9.8 billion minutes for the Tokyo, Rio, London, and Beijing Olympics across NBCUniversal digital platforms) and making it the first Summer Games with 10 billion streaming minutes.
NBC News Takes Over the First Week of the Olympics in Paris
During the first week of the 2024 Paris Olympics (Friday, July 26–Wednesday, July 31), TODAY and NBC Nightly News with Lester Holt were the top-rated broadcasters in terms of both total viewers and the important Adult 25–54 and Adult 18–49 demographics.
During the Summer Olympics, TODAY and Nightly News outperformed the second-ranked broadcast network since the Rio Olympics of 2016 in terms of both key demo and total viewers.
With Simone Biles and the United States in the forefront, about 35 million people watched Tuesday’s coverage of the Paris Olympics. The Women’s Gymnastics Team Wins Gold on Peacock, NBC, and Other Important NBCU Platforms
According to official data from Nielsen and Adobe Analytics, NBCUniversal’s presentation of the opening Tuesday of the Paris Olympics competition, which featured Simone Biles and the U.S. women’s gymnastics team winning the gold medal in the team competition, three American silver medals and one bronze in the pool, and the U.S. women’s rugby team’s thrilling bronze-medal victory, had a Total Audience Delivery (TAD) of 34.7 million viewers on NBC, Peacock, and across key NBCU platforms. This was nearly doubling the opening Tuesday of competition for the Tokyo Olympics (18.4 million across all platforms).
Furthermore, the live broadcast of the women’s gymnastics team final on Tuesday from 12:15 to 2:30 p.m. ET was primarily outside of the 2–5 p.m. With an average of 12.7 million people across NBC and Peacock, the ET live “Paris Prime” window was one of NBC’s most-watched Olympic weekday afternoon programs ever.
Up 79% from Tokyo’s 19.0 million viewers, NBCUniversal’s five-day Total Audience Delivery average, starting with Friday’s Opening Ceremony, is 34.0 million viewers across the combined live Paris Prime (2–5 p.m. ET) and U.S. primetime (8–11 p.m. ET/PT) time periods.
The “Gold Zone” at Peacock Hits Gold
As users continue to gush about the fast-paced, whip-around coverage that showcases the most captivating Olympic highlights at any given time, the number of Peacock accounts viewing “Gold Zone” doubled from its Saturday launch and Tuesday. “Gold Zone,” which airs live every day of the Games starting at 7 a.m., has continuously been in the Top 5 most-watched Olympic titles on Peacock since its debut. until 5 p.m. ET.
Five million people watched the coverage on Peacock and NBCU Digital platforms on Tuesday.
After four days of television coverage (“Paris Prime” + primetime windows), West Palm Beach tops all markets in local NBC station ratings. The top 15 markets are as follows:
